This is my third blog for Business Information Technology at Tilburg University. During weekends you have a lot of social activities. Bars, restaurants, sports facilities, theatres, all these places are crowded and very joinable. You have fun, laugh, meet people and nowadays it’s not very uncommon that some conversations are very business related. During one if these last quick conversations, a got my first introduction with Whoopaa…
In the beginning of this week three young business men launched their brand. Whoopaa is a social network intergration for Twitter, Facebook and LinkedIn. Three social media sites were a lot of people have accounts. So, sounds as a good idea: your Twitter, Facebook and LinkedIn account combined in one application on your phone.
But doesn’t have my three accounts three different purposes? I use my facebook for friends, my twitter for quick posts to tell what keeps me busy and to communicate for school with students and lectures, and my LinkedIn? I hardly use it. But I should use it to keep in touch with students of my earlier studies, people I met during internships, etc. So more business wise. Whoopaa, noticed these different purposes of different social media very well. With their application you can switch between your ‘private’ social media and ‘business’ social media by just one button! Fantastic, if you want to post a picture of a great party? Only for your friends on facebook! And when you wonder how things going at your last internship company, just check LinkedIn! Simpely by switching one button. The application will be available at the end of February, but I already saw a very quick preview of a demo version. Your social pages will appear in blue on your screen, your business pages will appear in black on your screen. You can switch in between with just one button (like you switch from picture to video mode on the Iphone). Easy and clear.
Whoopaa doesn’t only combine these three existing social media sites in one application. They also add certain things. Like the Whoopaa timeline. This unique timeline shows you a perfect overview of all your activities. This will make it easier to have control over all your different pages. Besides the timeline Whoopaa offers a social media integration. Therefore, you won’t miss any update, message or post because your whoopaa will be integrated in your social pages. Whoopaa shows you very clear with post is sent from witch media (Twitter or Facebook) and if it’s social or business (LinkedIn). Besides the three existing social media, Whoopaa gives you also the opportunity for new Whoopaa contacts. Like a new social media.
I sketched a scene at the beginning of this blog which I think is not very uncommon for the most of you. As a student or business man you work on your social and business network. Social media are playing a bigger role in this more and more. I think Whoopaa offers a unique option to keep your business and social activities divided on your social media. You don’t want to share everything with this business environment. Whoopaa gives you the opportunity to manage all your social media through one platform, but keep your privacy in consideration like you want to. So if you’re tired by switching between your Facebook, Twitter and LinkedIn accounts all time, start thinking about Whoopaa.
I like the idea because I agree with the philosophy that it’s getting very crowded with all those social media where I need to catch up with. Therefore also, I don’t see a big opportunity for Whoopaa as a new social media. That makes it even more chaotic! But the idea of one social media platform in one App on my phone, sounds very interesting. I am curious for the new Iphone application at the end of February. You need to be able to use it on your phone. But will there be an Android App as well (to reach a bigger target group)?
Whoopaa is young, enthusiastic and there is a good idea. But will it be the next big thing?
What do you think?
See you next time,
thijs.
check also: WWW.WHOOPAA.COM

Dude,
BeantwoordenVerwijderenFirst of all, nice post! Whoopaa sounds cool, i don't know if i like the name in combi with the purpose it is made for but that is another discussion.
When you have read my blog you know I don't believe in seperation of your personality in different social mediums. For example I am the serious one on LinkedIn en after that when we are living the party lifestyle i post explicit pictures on twitter and facebook. For me personal that doesn't work. I am that person who is trying to be myself on all that different media. This is because of the reason that millions of people try to be someone else on the internet, if you know what i mean?
About the application:
I think it is a very good one for the people who are switching every minute and update their status on a daily base. I think I am gonna use it for a while but not for spliting up my personality.
Greetz Jacco
J!
BeantwoordenVerwijderenI agree that you don't need to split up your personality. In my opinion your personality is part of your business succes!
The app will be very useful for 'the switchers'. I am going to try it out, I guess. But I am not a big LinkedIn user. And switching between the other two is not a big problem for me ;)
talk to you later!
Hi Thijs and others,
BeantwoordenVerwijderenGreat article and comments, thanks heaps!
Articles like these are always nice to read.
"But will there be an Android App as well (to reach a bigger target group)?"
We're thinking of developing an Android application in the near future. For now we can't give you any dates/details when we'll start developing or when it will be released.
@Jacco Grinwis
It's commonly mistaken that Whoopaa seperates your personality.
In fact, Whoopaa doesn't intend to seperate your personality but to help communicate on different levels to different types of connections.
Like: you might communicate in a different way to your family than to your co-workers.
Some things are preferably shared only with co-workers, that's where Whoopaa kicks in.
Not your personality is changed, but you might have different identities depending of the type of connection you're trying to communicate with.
Like we say: "All friends are equal but some are more equal than others".
Please let us know if you have any tips, comments, complaints, etc.
Every form of feedback is more then welcome!
Yours sincerely,
Peter de Leeuw
Communitymanager @ Whoopaa.com
http://www.whoopaa.com/business/ptrtjee
http://www.twitter.com/ptrtjee