Pete Philly Open Loops: ‘selling’ your master work through new media

http://www.youtube.com/watch?v=3OuTXj4Ll7U


Through different download devices everybody has the opportunity to gain free music. Good or bad, legal or illegal? Something I don’t want to discuss in this blog. For most artists this is the start of the end of the music business. But in this blog I want to point out the new campaign of Pete Philly. Philly used the fact of illegal downloads as an advantage for his promotion: his new album “Open Loops” appears online one track a week, fourteen weeks in a row, all for free.

On petephilly.com you can download every week one of his new tracks. After fourteen weeks his complete new album is available for free. The look and feel of the website is fantastic. Very characteristic an graphical. But also very easy to use. You can see all the important information: his name, his face, his next show and the latest song. And by one mouse click you can share any of this information on your own social media. Perfect.

In this way, Pete Philly is promoting himself very creative and intelligent. In the world of music the offer is major. Because of the illegal free downloads not every euro is coming back to the artist and we buy the music if we are sure that we like it. Before that, we need to check the new artist first. For free through radio, YouTube, social media or illegal downloads. Philly get round this by offering his music for free. In this way, he is getting very nice exposure but also interesting marketing facts about “the brand Pete Philly”. How many times is his music downloaded? How many pageviews? How many more tickets are sold after launching new tracks for free? Very smart.

Enjoy this very nice “business card” at www.petephilly.com :)

See you next time.

We made a video blog!

You all know, as fanatic followers of this blog ;) that this all is part of the course Business Information Technology 2011 at Tilburg University. A school project always has all kind of requirements. In my opinion this kind of requirements are most of the time more boundaries. You are forced to modify your idea and creativity into some ones assignment. It needs to be suitable, so you are not allowed to go out of the box. Anyway, in this case, we formulated goals, analyze the blog, the blog needs to consist of 2000 words minimum spread out over ten blogs. And at the end this whole road of online blogging will be described in a nice report. One of the requirements in this phase of the project was developing a video blog. A video blog were one of the Tilburg University lectures will be introduced and tells something about his or her research, total time ten minutes max.

With my co students we tried to shoot a nice ten minute video with humor, recognition, new information and a nice balance between formal and informal information. Actually, we all were quite happy with the result. Some evaluation points: use a tripod next time and a microphone during an interview ;)

Hopefully you will enjoy the final result, check it through this link and let me know what you think! Comments are welcome below this blog. There are only two blogs following, the project is coming closer to the end.. So don’t hesitate to share this blog on you Facebook, keep following me and keep on posting your comments below each blog on blogger.com. Thank you very much!

See you next time.