http://www.youtube.com/watch?v=3OuTXj4Ll7U
Through different download devices everybody has the opportunity to gain free music. Good or bad, legal or illegal? Something I don’t want to discuss in this blog. For most artists this is the start of the end of the music business. But in this blog I want to point out the new campaign of Pete Philly. Philly used the fact of illegal downloads as an advantage for his promotion: his new album “Open Loops” appears online one track a week, fourteen weeks in a row, all for free.
On petephilly.com you can download every week one of his new tracks. After fourteen weeks his complete new album is available for free. The look and feel of the website is fantastic. Very characteristic an graphical. But also very easy to use. You can see all the important information: his name, his face, his next show and the latest song. And by one mouse click you can share any of this information on your own social media. Perfect.
In this way, Pete Philly is promoting himself very creative and intelligent. In the world of music the offer is major. Because of the illegal free downloads not every euro is coming back to the artist and we buy the music if we are sure that we like it. Before that, we need to check the new artist first. For free through radio, YouTube, social media or illegal downloads. Philly get round this by offering his music for free. In this way, he is getting very nice exposure but also interesting marketing facts about “the brand Pete Philly”. How many times is his music downloaded? How many pageviews? How many more tickets are sold after launching new tracks for free? Very smart.
Enjoy this very nice “business card” at www.petephilly.com :)
See you next time.
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